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A Study on the Full-Process Functional Design of an Integrated Content Creation Platform for Enterprise Marketing

Xiaoxia Li, Lijie Xu, Dawei Xue
Vol.1, No.5, pp.62-69, 2026 DOI: 10.62051/ajmse.v1n5.06 August 26, 2026
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Abstract: In the era of digital marketing, corporate content production continues to surge. Traditional offline, fragmented content creation models suffer from inefficiencies in topic selection, difficulty in reusing and accumulating assets, high video production costs, and weak coordination across multiple distribution channels. This paper takes the entire content creation workflow as its research focus, systematically designing core functional modules for five key stages: creative insight, asset management, video production, video editing, and omnichannel distribution. By introducing quantitative modeling methods such as information entropy, cosine similarity, and TOPSIS evaluation models, it transforms experiential business standards into computable metrics, enabling full-process online transformation of content production. Furthermore, the paper analyzes implementation bottlenecks and proposes practical pathways from dimensions including human-machine collaboration, data flow architecture, quantitative evaluation, compliance control, and business closed-loop, providing theoretical and quantitative support for the planning, development, and performance assessment of enterprise-level content creation platforms.
Keywords: Corporate Marketing, Integrated Content Platform, Information Entropy, Cosine Similarity, TOPSIS Model
APA Citation: Xiaoxia Li, Lijie Xu, Dawei Xue (2026). A Study on the Full-Process Functional Design of an Integrated Content Creation Platform for Enterprise Marketing. Academic Journal of Management Science and Engineering, 1(5), 62-69. https://doi.org/10.62051/ajmse.v1n5.06

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