Abstract: Shenxian County, known as "China's No. 1 Vegetable County," is a leading national base for facility vegetable cultivation, and its vegetable industry serves as a vital pillar of rural revitalization in southwestern Shandong Province. Based on statistical data from 2015 to 2024, including vegetable output, employment, GDP contribution, product-category structure, and sales markets, this paper reviews the current development status of the local vegetable industry. On this basis, it analyzes three core challenges: a fragmented brand landscape, prominent weaknesses in the industrial chain, and limited coverage of digital agriculture. Overall, the vegetable industry in Shenxian County has significant scale advantages, but bottlenecks in branding, industrial-chain development, and digitalization continue to constrain its high-quality upgrading.